Where I’ve been recently
A career that started in the advertising / digital agency space, evolved into a deep passion for understanding the customer and ensuring a delightful experience. This lead me to the corporate side where I could drive great branded experience that delivered for both the customer and the business.
Capital One
During my nine years, I started in the brand marketing area as a key part of a digital brand strategy team which quickly led to full engagement support for Capital One’s public and authenticated experiences, including the complete redesign of their online and mobile credit card sales experience..
After driving the UX and branded design of Capital One’s first downloadable mobile app, I made the move to the centralized digital organization, making my mark by heading their Research and Concepts area as well as leading product management for all mobile credit card servicing.
Wells Fargo
My move to Wells Fargo was based on their desire to fully redesign their public credit card shopping and buying experience.
The redesign I led resulted in a 5% lift in online credit card application starts which increased the overall sales funnel by 37%.
This work also garnered a significant Keynote/Dynatrace scorecard “Get a Card” ranking improvement from 6th to 2nd place.
Work also spanned some segment areas like Student and Small Business. In fact, work done on the student segment digital experience drove a 76% increase in engagement vs. the same month previous year.
Markel Group
Most recently, as part of Markel’s newly founded Digital Organization, I established the first UX/UI center of excellence for the organization.
This involved not only hiring the first set of managers and UX/UI designers, but also driving awareness and education around the discipline of UX itself.
Design Thinking was the foundation of our approach allowing us to ensure the correct problems are being addressed, and the best possible solutions are implemented.
We focused primarily in the insurance space in both public and authenticated experiences, and worked across all user groups including brokers/agents, insureds, claims, underwriters, and employees.
